GE Capital Canada
GE CAPITAL Canada, Equipement Financing
“I had the privilege to work with Analystik for 9 years as VP Quality, GE Capital Canada. We adopted a leasing application developed by Analystik, SUM (SALES UTILITY MANAGER), which won General Electric world-wide prize in 2001 for best productivity tool.”
François Asselin, VP Quality
Today, competition has few borders and the financing sector has become a virtual war zone. Many major businesses specializing in large-scale, high-risk financing – along with some banks – compete for this highly profitable market sector; be it for the financing of a fleet of maritime carriers, mine exploration or refining equipment.
The stakes are huge and the decision-making process is very complex, so it is important to be able to close the deal as quickly as possible, while still minimizing risks. In this context, top quality sales training would be a key factor and a large competitive advantage.
Analystik developed and integrated a customized ERP business solution which covers all steps of the sales cycle featuring advanced Business Intelligence Management and CRM functions for GE Capital Canada division of Equipment Financing. This business solution practically eliminated the necessity for training new employees while reducing the rate of contractual errors by 96%. It also generated a 20% annual growth rate and a 10% annual increase of the accounts managers’ productivity rates.