{"id":10217,"date":"2008-10-12T15:23:57","date_gmt":"2008-10-12T19:23:57","guid":{"rendered":"http:\/\/www.analystik.ca\/blogue\/?p=10217"},"modified":"2017-02-21T15:56:54","modified_gmt":"2017-02-21T20:56:54","slug":"mobility-productivity-sales-force","status":"publish","type":"post","link":"https:\/\/analystik.ca\/blogue\/language\/en\/mobility-productivity-sales-force\/","title":{"rendered":"Measuring the contribution of Mobility to Sales Force Productivity"},"content":{"rendered":"

This is the third opus of a series of posts and comments published by \u00ab\u00a0<\/em>Enterprise Mobility Matters<\/em><\/strong><\/a>\u00a0\u00bb which will be the subject of a \u00ab\u00a0parallel blogging\u00a0\u00bb experiment with <\/em>Analystik<\/em><\/strong><\/a>, editor of the \u00ab\u00a0<\/em>Productivit\u00e9 +<\/em><\/strong>\u00a0<\/em><\/a>\u00bb blog, onto which you will find a reply to these posts and comments. <\/em><\/p>\n

<\/h3>\n

<\/p>\n

Measuring the contribution of Mobility to Sales Force Productivity<\/h3>\n

In our first post, we argued that IT<\/strong> now plays a strategic role in the pursuit of business objectives.\u00a0 Moreover, that the impact of mobility to productivity is perceptible, whether or not mobility tools have been integrated with IT<\/strong> environment; even if only, indirectly.<\/p>\n

For this 2nd<\/sup> post, we will discuss measuring the contribution of Mobility tools to Sales Force Productivity.<\/p>\n

The very first point to mention is that large organizations are certainly a step\u00a0ahead of SMB in Smartphones deployment.\u00a0 Now, until recently, the deployment of these advanced mobility tools within businesses was not the result of a carefully planned enhanced productivity strategy but, for the most part, the result of visionary managers’ individual efforts. Very often, Smartphones deployment within organization occurs after many negotiation rounds with one or more mobile operators; and considering the wireless price structure in Canada, negotiating the best wireless monthly package is a major issue.\u00a0 After such, Smartphones are usually provided to users with minimal training; managers counting on Smartphones functionalities (calendar, contacts, emails, etc.) to automatically or miraculously enhance employees’ productivity.\u00a0 Unfortunately, more than often, very few metrics will make for either a gain or loss in terms of productivity in the months or years following such Smartphones deployment…<\/p>\n

And today, where do we stand?\u00a0 Well, let’s consider the case of an organization thinking of enhancing its Sales Force productivity by means of Smartphones. How must they proceed since, as pointed out by Philippe Winthrop in response to our first post, it is only very recently that business people have been planning the integration of advanced mobility solutions (Smartphones) within their organizations?\u00a0 Before even thinking of metrics, what are the \u00ab\u00a0Wireless Management\u00a0101<\/strong> \u00bb principles to follow in order to enhance the Sales Force productivity?\u00a0 Well, here we go:<\/p>\n

Show leadership<\/h3>\n