Real-Time Marketing for the Enterprise on-the-go

In today’s business reality, not only do we take for granted that the right information will be accessible anytime, anywhere but also that it will help us make more enlightened decisions instantaneously, on-the-go !

The ability to adjust our business offering in real-time, to make some real-time Marketing. It can constitute an undeniable competitive advantage.

Real-Time Marketing – first, a corporate vision

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Mobilizing Business Intelligence – challenges and parameters

Everybody talks about BI (Business Intelligence) and its virtues since a few years; everybody wants BI seeing in it a miracle remedy to its enterprise or Sales Force performance or thinking it could be the new growth vector they’re looking for. And probably with good reason but it can’t be done with a blink of an eye, there has to be a sound analysis done before mobilizing Business Intelligence!

Challenges of Business Intelligence

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Mobility Strategy – the stakes for the enterprise and the Mobile Workforce

Dedicating someone specifically to Mobility, putting him/her  in charge of establishing a solid link and creating a bridge between business units (including the Mobile Workforce) and the IT department; that’s the very first step any enterprise, concerned with new business challenges and new business process, and looking forward to enhance both productivity and profitability, should take.

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